As VP & Practice Leader, Randy Giusto oversees Outsell’s research program in the marketing, media, and analytics space. Core topics within this practice include marketing automation and marketing services tools, and media and analytics platforms from print and broadcast to digital and mobile that address the needs of today’s marketers. Randy and his team provide guidance to vendors and marketing executives by identifying media and advertising trends, disruptive technologies and business models, and emerging tools. He assists clients in their strategic efforts to show how the worlds of B2B and B2C media are converging with the digitization and mobilization of content, and the ability to track exposure in real time.