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Tuesday, September 16 • 2:00pm - 2:35pm
Keynote:The Psychology of Choice: Finding a Single Point of Light

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Our personalities guide our every decision. Whether we are Visionaries or Planners, Analyzers or Naturalists, every interaction is dictated by who we are. This is true for everyone and it is the single point of light that guides us. So, how well do you know your customers? Can you forecast their choices? Can you guide them to the perfect selection? Understanding who they are at the personality level can give you a deeper look into what it is they are looking for. Who are the people they want to interact with? Where are the places they want to go? What are the things they want to by? It's time to learn how personality can connect you to your customers like never before.


Johnny Winn

Developer Evangelist, Traitify
Visionary, Analyzer, Action Taker: A long-time developer with an eclectic skill set, Johnny Winn is a Software Craftsman with a passion for building quality solutions. However the journey leading toward software craftsmanship has diverged down many paths. From musician to electrical... Read More →

Tuesday September 16, 2014 2:00pm - 2:35pm PDT
Hotel Kabuki

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